Boise Hears

Boise Hears required a full website revamp to integrate its new boutique brand identity. The goal was to create a minimalistic, storytelling platform that informs visitors about their new 360 hearing care services.

Role

Product Designer, UI UX Designer & Graphic Designer

Role

Product Designer, UI UX Designer & Graphic Designer

Service

Full Website Revamp

Service

Full Website Revamp

CLIENT

Boise Hears –– Audiology and Hearing Center

CLIENT

Boise Hears –– Audiology and Hearing Center

Date

Jun 11, 2025

Date

Jun 11, 2025

Audiology and Hearing Center web design
Audiology and Hearing Center web design

Work Background

Work Background

The challenge with Boise Hears was adapting their comprehensive 360 hearing care from prevention to therapy and devices into a digital experience that matched their new, refined brand. The existing site, or the approach before the revamp, likely struggled to balance being highly informative with a minimalistic aesthetic, often leading to content that felt either overwhelming or too sales-driven, rather than truly empathetic and story-driven.

Our solution involved a complete rebuild of the sitemap from scratch. We meticulously crafted a clean, approachable, and minimalistic content strategy and user experience. The key wasn't to list every service like a catalog, but rather to use powerful storytelling. We focused on demonstrating how Boise Hears' services profoundly improve daily life, allowing visitors to see themselves reflected in the pain points we found during our research. This helps us to connect with each buyer persona on a personal level, rather than leaving them with a shallow feeling of being 'sold,' which aligns perfectly with their new brand voice and service philosophy

Old customer site the designer needed to redesign and optimized

The challenge with Boise Hears was adapting their comprehensive 360 hearing care from prevention to therapy and devices into a digital experience that matched their new, refined brand. The existing site, or the approach before the revamp, likely struggled to balance being highly informative with a minimalistic aesthetic, often leading to content that felt either overwhelming or too sales-driven, rather than truly empathetic and story-driven.

Our solution involved a complete rebuild of the sitemap from scratch. We meticulously crafted a clean, approachable, and minimalistic content strategy and user experience. The key wasn't to list every service like a catalog, but rather to use powerful storytelling. We focused on demonstrating how Boise Hears' services profoundly improve daily life, allowing visitors to see themselves reflected in the pain points we found during our research. This helps us to connect with each buyer persona on a personal level, rather than leaving them with a shallow feeling of being 'sold,' which aligns perfectly with their new brand voice and service philosophy

Old customer site the designer needed to redesign and optimized

The Outcome

The Outcome

For Boise Hears, we translated their new brand into a truly unique digital experience. We rebuilt their site from the ground up, embracing a minimalistic design and a compelling storytelling approach that highlights the care of their service. The result is an elegant, informative platform that connects deeply with visitors, allowing their comprehensive offering to shine without ever feeling like an overt sales pitch.

Boise Hears website redesigned

For Boise Hears, we translated their new brand into a truly unique digital experience. We rebuilt their site from the ground up, embracing a minimalistic design and a compelling storytelling approach that highlights the care of their service. The result is an elegant, informative platform that connects deeply with visitors, allowing their comprehensive offering to shine without ever feeling like an overt sales pitch.

Boise Hears website redesigned
"Our new website truly captures the heart of Boise Hears. Ronald blended our new brand with a clean, storytelling design. It's informative without being overwhelming, and it really shows how our services improve lives. We couldn't be happier with how our new home looks, it just feels right."

Tony Johns

CEO & Owner of Boise Hears